Social media platforms like Facebook and Twitter have changed the world. One that allows people to know about news and current events so quickly it may as well be spontaneous. There are, of course, many pros and cons to this situation, not in the least that a person can spread false information, But, on the pro side, social media has also opened up streams of positive communication, and desirable marketing avenues. If, for example, a person is interested in what is happening in another part of the world, all one would have to do is switch on their phone.
The social media abnormally made marketing easier than it had ever been, opening a number of new marketing opportunities.